Administered by
Auckland Rugby Union Inc

All prices are GST Inclusive

Flat rate shipping
per order

New Zealand




Other ways to buy

Order by phone

09 815 4823

Buy in store

Merchandise Store situated at the back of the North Stand, Walters Road, Eden Park, Kingsland (next to the ATM machine by the Customer Services office)
Shop Open Game Days 9am to 1 hour post match

Buy with confidence

We're fully secure

The Blues shop uses Thawte online security to ensure your privacy when ordering online.

Our guarantee

Shopping online at The Blues shop is safe. Your credit card is debited by our banking partner, Payment Express, and we never keep your credit card number on our web server—in fact, we don't even see it. All financial transactions are encrypted for security. We will not pass on your details to third parties without your permission.


Please note your order is non–refundable, although exceptions can sometimes be made on a case–by–case basis.